I redesigned and developed a modern, conversion-focused WordPress website for Arman Cabs, a UK-based taxi and private hire service looking to grow bookings across their local service regions.
I redesigned and developed a modern, user-friendly WordPress website for Arman Cabs, a UK-based taxi and private hire service. The project included a full visual overhaul, improved site structure, and custom Elementor layouts tailored for conversions. I also implemented extensive SEO work, creating multiple optimised location pages to strengthen local rankings and capture high-intent searches from surrounding areas. The result is a cleaner, faster, and more search-focused website that helps Arman Cabs attract more bookings across their service regions.
Overview
The existing site was dated, difficult to navigate, and did little to capture local search traffic from surrounding areas. The goal was to deliver a cleaner, faster, more user-friendly experience while building out a scalable location page structure to strengthen rankings and attract high-intent bookings.
My solution
Redesigned the site from the ground up with a modern, user-friendly interface and custom Elementor layouts built specifically to drive booking enquiries and conversions.
Restructured the site architecture for cleaner navigation and faster load times, giving users a smoother path from landing to booking across all devices.
Created multiple optimized location pages targeting surrounding towns and service areas, with on-page SEO structured to capture high-intent local searches and improve visibility across their coverage regions.
Results
The new site delivers a cleaner, faster, and far more search-focused experience for users across every device. The optimized location pages now target high-intent local searches throughout Arman Cabs’ service regions, driving stronger local visibility and a steady increase in booking enquiries. The conversion-focused layouts give visitors a clear, frictionless path to get in touch, helping turn more traffic into actual bookings.
“Paul was excellent to work with. Communication was fast, clear, and patient – he explained things that were outside my scope of understanding in a way that was easy to follow. The design and overall quality of work were great, especially the mobile view which was very important for us.
He was professional, thorough, and very flexible in making amendments, even though he hadn’t worked on a similar sector website before. His problem-solving skills were also very strong, and he made the whole process easy and stress-free. I’d highly recommend Paul to anyone looking for a reliable, flexible, and skilled WordPress/Elementor developer.”
