I designed and developed the website for HAWC Bearings, a UK specialist manufacturer and supplier of plain bearings, housings, seals, and custom-engineered bearing solutions for heavy industry.
Website development for Brysa. A digital transformation consultancy based in London, UK.
Overview
HAWC serves a technical, engineering-led audience who need to find an exact part fast, or enquire about a fully bespoke one. With a catalogue of over 900 product variations, the core challenge was making that huge range instantly searchable, while presenting the brand with the precision and credibility expected in industrial supply. The site needed to serve both self-service buyers and custom enquiries in one clean, professional experience.
My solution
Created a clean, precise, and credible design tailored to an engineering and procurement audience, using clear technical presentation and strong trust signals to position HAWC as a reliable specialist in a demanding industrial sector.
Built a bespoke product search that lets engineers filter over 900 bearing variations by inner diameter, outer diameter, and length to pinpoint the exact part they need in seconds, turning an overwhelming catalogue into a fast, intuitive tool.
Developed a WooCommerce store for standard parts to buy online, alongside a dedicated drawing-upload and quote flow for custom engineering enquiries, giving both self-service buyers and bespoke customers a clear, frictionless path, all optimized to perform across every device.
Results
The finished site turns a catalogue of over 900 variations into a genuinely usable tool, letting engineers pinpoint the exact bearing they need in seconds rather than wading through pages of products. The precise, technical design builds immediate credibility with a demanding industrial audience, while the dual WooCommerce and drawing-upload enquiry paths serve both off-the-shelf buyers and bespoke custom orders in one seamless experience across every device.
