Just Planning

Full Design Overhaul & Local SEO Strategy for UK Planning Consultancy

Project Overview: I partnered with Just Planning, a leading UK-based planning consultancy, to transform their digital presence from an outdated site into a high-converting lead generation engine. The goal was to modernize the brand while dominating local search results for niche planning services.

The Challenge: The original site lacked a clear conversion path and failed to rank effectively for localized keywords, which are critical in the planning and architecture industry.

My Solution:

• Complete Design Overhaul: Created a professional, high-trust UI/UX design that reflects the company’s expertise in navigating complex government regulations.
• Elementor Development: Built a fully responsive, fast-loading site using Elementor, ensuring the client could easily manage content updates internally.
• Local SEO Powerhouse: Developed a scalable landing page architecture targeting “Planning appeals in [Location].” I optimized on-page elements, schema markup, and content structures to ensure top-three rankings in specific UK territories.

The Results:

• A 100% bespoke design that improved traffic retention.
• Successfully launched localized SEO pages that now capture high-intent traffic for regional planning appeals.
• Mobile-first optimization resulting in a seamless experience across all devices.