I partnered with Just Planning, a leading UK-based planning consultancy, to transform their digital presence from an outdated site into a high-converting lead generation engine.
Full Design Overhaul & Local SEO Strategy for UK Planning Consultancy
My Solution:
The Results:
Overview
The original site lacked a clear conversion path and failed to rank effectively for localized keywords. The goal was to modernize the brand while dominating local search results for niche planning services.
My solution
Created a professional, high-trust UI/UX design that reflects the company’s expertise in navigating complex government regulations.
Built a fully responsive, fast-loading site using Elementor, ensuring the client could easily manage content updates internally.
Developed a scalable landing page architecture targeting “Planning appeals in [Location].” I optimized on-page elements, schema markup, and content structures to ensure top-three rankings in specific UK territories.
Results
The new site delivers improved engagement and traffic retention. The localized SEO landing pages now capture high-intent search traffic for targeted keywords, driving a steady increase in qualified enquiries and form submissions. The mobile-first optimization ensures a fast, seamless experience on every device, strengthening both search visibility and conversion rates.
“I am very pleased with the website – I think it looks fantastic. It is visually attractive, clear and compelling.”
